Nilgiri's were the Title Sponsors & Food Partners of the Tour Of Nilgiris 2008. The chain of stores sent a freezer truck-full (see flickr.com/photos/tourofnilgiris/3179199855/) of their ready-to-eat food that was served to riders on the tour. Each morning, riders got breakfast and a carb pack from Nilgiris, followed by lunch and dinner. Included were their delicious badam milks and cold coffees. Along the route, support vehicles carried their cakes and buns for riders to eat whenever they wanted. One of the main reason behind the success of this tour was the brand Nilgiris.

If you are wondering what all the non-riders are doing in the video clip, those are the friends and families of the riders who came for the early-morning party at the kick off to the Tour of Nilgiris at the cake show on 25 December 2008.

Take a look at flickr.com/photos/tourofnilgiris/3186711363/
for food being served in right royal fashion in the middle of practically nowhere.

Classic Sameer moment - 1.37
Super drool moment - 1.45