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I animated half (more or less) based on the art director's storyboards. For more on the process there is a making-off on ghostrobot.com/bonnaroo.
And read the heated discussions on Motionographer: motionographer.com/2009/02/06/ghost-robot-bonnaroo-line-up
and Cartoon Brew: cartoonbrew.com/advertising/no-original-ideas-required-welcome-to-advertising.html
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