For the fourth year running we hosted Shuffle at The May Fair Hotel, on the 20th October, 2011 from 2.00pm. Our goal was to bring together the major players in the digital arena to talk, debate and ponder on what we’re all doing in the space and more importantly, why we’re doing it.

Ben talks of Arsenal’s social media strategy and how it's evolved over the last three years to help reach, engage and monetise with/from their large global support. With a Facebook fan base that grows by 20K a day, 1m followers on twitter, content on Arsenal.com and various mobile platforms , Ben explains how their content strategy has become platform agnostic to deliver relevant, official content to wherever the fan wants to receive it.

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