This PSA--which takes a serious, yet comedic approach to the issue of Text Messaging while driving--was made with my friend Michael Parente, who came up with the concept and directed the piece.

I shot the PSA with my Canon 7D and edited it with Final Cut Pro X. Sound was recorded with a Zoom H4N.

Michael's dad, Mr. Carmine Parente, plays the role of the unfortunate saw operator.

(The instructions were to keep the length exactly 60 seconds)

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