From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org). 

Jim Kelly will share how the buying behav­ior of today’s con­sumer has become more and more like that of a cor­po­ra­tion. In this ses­sion, Kelly will high­light how B2B mar­ket­ing best prac­tices are address­ing the fol­low­ing chal­lenges, and how they can be adapted for the new real­i­ties of 21st cen­tury con­sumer marketing.

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