From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org).
Jim Kelly will share how the buying behavior of today’s consumer has become more and more like that of a corporation. In this session, Kelly will highlight how B2B marketing best practices are addressing the following challenges, and how they can be adapted for the new realities of 21st century consumer marketing.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?