OFFSET Second Room - in association with The Irish Times
OFFSET2010 in association with ICAD present George Lois in a special Q&A session moderated by Fionn Davenport (Culture Shock, Newstalk) with an introduction from Pearse McCaughey (ICAD President).

Lois has a reputation of being among the greatest innovators in advertising: he put MTV on the map with the ‘I want my MTV’ campaign; brought the Tommy Hilfiger brand to international attention; and renamed Stouffer’s frozen foods products, Lean Cuisine and of course his iconic covers for Esquire remain icons in publishing

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…