Amidst the whirling dervish of high-profile drivers and in-your-face horsepower, ad agency Jump Co. and Twist Director Matt Pittroff had to tell millions of rabid NASCAR fans that things were going be different this year. The 2011 season offered a brand-new breed of driver, new cars, and rule changes that would produce a never-before-seen NASCAR Nationwide Series Champion. Pittroff collaborated with Cerebral Lounge on visual effects and editorial to create a three-spot campaign via a slightly inept and completely overzealous tour guide who showcases the new faces, new cars and new rules in some pretty unexpected and unconventional ways.

Credits:
Client: NASCAR
Spot Titles: “Tram at the Track” :30; “Under Glass” :30; “Video” :30
Shot on location at Charlotte Motor Speedway; Concord, NC

Advertising Agency: Jump Co
Creative Director: Bob Harris
Copywriter: Matt Telthorst
Art Director: Steve Schwartz
Producer: Michael Windler

Production Company: Twist
Director: Matt Pittroff
DP: Andy Lilien
President/Executive Producer: Jim Geib
Executive Producer: Amyliz Pera
Line Producer: Steve Blair
Staff Reps: Rob Neill, Kathryn Lotis

Editorial & VFX Company: Cerebral Lounge
On-Set Supervision: LeRoy Konen, Owen Lang
Editorial/Online Editor: Owen Lang
2D VFX/Animation Matte Painting: Giles D’Souza
Graphic Design: Giles D’Souza, Sheena Callage
Composite/Rotoscope: Andrew Dickenson
3D Design/Animation: Chris DiNardo
Post Producer: Alissa Liebert

Postproduction Company: Out of the Blue
Colorist: Micah Kurz
Executive Producer: Steve Bodner

Sound Design/Audio Post Company: Clean Cuts Music
Sound Designer/Mixer: Andrew Eppig, Cadell Cook
Audio Producer: Jessica Barbot