Alison Cohen, founder of Alta Bicycle Share. At long last New York City will implement a 10,000 vehicle bike share program through Alta Bicycle Share. With low impact solar bike stations, requiring no additional roadwork for installation, and employing up to 200 people to service the fleet, the program exemplifies shared value principles. With established pay per use programs in Washington DC, Boston, and Melbourne Australia, this expanding operation shows that commercially viable businesses can intentionally reduce urban congestion while improving ecology and quality of life in major cities.

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