In 1969, Joey Skaggs used a giant brassiere to bring attention to sexism in America. The local and national news had been focusing on a young woman named Francine Gottfried with reportedly 43" breasts who worked at a bank in the Wall Street area. Thousands of Wall Street workers would line the streets everyday to oogle and make catcalls as she walked by. In response to this, Joey Skaggs mounted a 120′ long bra (the cups alone were 50′) on the U.S. Treasury building on Wall Street on Valentines Day, leading to numerous arrests, while Wall Street workers attacked and ripped the bra to shreds. Skaggs had wanted to hang it on the Statue of Liberty but that was not feasible. He called it his “big bust.” The full story can be found at joeyskaggs.com/html/fifty.html.

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