GEORGE LOIS
ADVERTISING
Lois has a reputation of being among the greatest innovators in advertising: he put MTV on the map with the ‘I want my MTV’ campaign; brought the Tommy Hil_gur brand to international attention; and renamed Stouffer’s frozen foods products, Lean Cuisine. Despite these successes, his iconic covers for Esquire remain his best-loved works.

WWW.GEORGELOIS.COM

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