Director: Kgomotso Molebatsi
Camera: Warren J Smart
Length: 12min 50sec

The Pondoland Wild Coast, known for its immense beauty and wealth of biodiversity, is under serious threat. Highway extension plans and a mining proposal have caused local community leaders and

organizations to come together to try and protect this vulnerable yet abundant land. Sinegugu is one such leader. In this film we travel to Sinegugu’s birthplace and discover the vast amount of

endemic plant species unique to the area. Talking to members and leaders of the community, we hear about a deep respect for the land, which far exceeds any benefit that might be derived from

material exploitation. Sinegugu walks out into the forest with his young nephew to look at some of the plants with traditional medicinal value, and he speaks about the stewardship programme that he drives, highlighting the importance of protecting indigenous knowledge. His message is a call to action; a call for people to value their environmental heritage and the “magic” of plants, a call to the elders to start teaching, and a call to the younger generation to start listening.

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