Many times the client has another vision on how to show the product, we comply, but always keep the good stuff for ourselves.
This spot was all done in After Effects with some motion tracking for the phone screen with the icon, hand and phone were shot separately, so I could manipulate the iPhone screen, I've also used some Maya elements, like the fire at the end.
The audio tracks on this spot are very rich in audio FXs and mixing of different music.
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