Today, we have a number of ways to collecting and analyzing quantitative information, like referring URLs, click throughs, and bounce rates. Unfortunately, we don’t have good tools for analyzing qualitative data, like research notes and customer feedback. This is a slow, manual, and pain staking process that typically involves whiteboards, hundreds, if not thousands, of post-it notes, and a fair amount of guesswork.
What we need is an easy and powerful way to find the most important stuff—a way to help you find trends in this information, see how strong those trends are, and then decide what to act on based on value and feasibility.
Reframer solves this problem with a real-time, collaborative, team based decision platform.
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