When approached by Generator Strategic Advertising with the concept for Tbaytel's 2011 Christmas Spot, Imaginarium and its Network of Video Production Professionals knew we were going to have some fun. The idea was simple enough, some elves handling and prepping seemingly giant cellphones in the comfort of Santa's workshop far off in the North Pole, ultimately revealing the entire environment contained within a snow globe. This was going to require some movie magic. We decided that a three dimensional virtual set was the way to go. Live action was shot at Imaginarium Studios in Thunder Bay, Ontario on an enormous greenscreen cyc. Take a behind-the-scene glance at how it was done.

Watch the finished commercial vimeo.com/30516132

Client: Tbaytel
Client Website: tbaytel.net

Produced By: Imaginarium Studio Inc.
Imaginarium Website: imaginariumvideo.com

Agency: Generator
Agency Website: generatorad.com

3D Animation / VFX: RennerVFX
RennerVFX Website: rennervfx.com

Sound Design: Dining Room Studios
Dining Room Studios Website: diningroomstudios.com

Composition: Jean-Paul De Roover: jeanpaulderoover.com
Trombone / Tuba: Mike Trevisanutto
Trumpet / Snare: Joe Petch
Cello: Anthony Bacon
Violin: Jen Bryan

Description: Television / Cinema Commercial
Shot at Imaginarium Studios
Thunder Bay, Ontario.

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