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The traditional campaign mentality doesn’t work in social media and leaves bewildered fans wondering what happened. It is important to think of the traditional values of a community to truly develop a strategy in social media.

Considering the long term delivers greater value.

Filmed in London for Social Media Week Milan (Part 4 of 5)

Let me know what you think @markofrespect
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  • Uploaded Sat November 12, 2011
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