A 3 month collaboration between Gensler Los Angeles, daqri and Demeter Interactive to explore the possibilities of Augmented Reality (AR) for Opportunity Green's annual conference on Design, Technology and Sustainability.

The 2-part project illustrated 1. the use of visual recognition techniques and AR to view an individual's social media stream (shown in this video) and 2. how the app could be used at a large scale as part of a art installation for the conference, also designed by Gensler.

Shawn Gehle in the Gensler shirt, Brian Mullins, CEO of daqri operating the iPad 2.

opportunitygreen.com/green-business-blog/2011/11/10/og-mobile-technology-workshop-wows-participants-with-augmented-reality/