The goal was to create a variety of lower thirds that would depict networking scheduling and advertisements during programs on the National Geographic Network. Offering a variety of siloettes and framed imagery allows the graphics to be versitile with any genre of program content.
We wanted the feel of the network graphics to be more organic and natural, much like the actual content that National Geographic conveys. All of the motion graphics and editing were done with the use of a combination of Adobe Illustrator and After Effects.
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