The Ether worked on branding Universal's Tower Heist campaign for over 6 months taking the graphics straight to the top floor. We gave Brett Ratner's new action/comedy a larger than life feel that also reflected the narrative of the film. The Trump Tower, NYC Skyline and Gold Typography were modeled from scratch in Cinema 4D. Dynamic camera moves that take us around the building from card to card on a journey to the final payoff of the Main Title.

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