Ninemsn and Microsoft recently launched their new product Mi9 that will propel them as the biggest player in Australia for digital media. 'This is Blow' commissioned Hackett Films to bring the Mi9 corporate identity to life in an epic yet magical logo resolve. Utilising 3D and cloth simulation Hackett Films was able to create a sense of mystery and wonder as Mi9 was revealed to the world. Focusing on the 'i' we were able to emphasise the tag line 'i'magination and 'i'ntelligence to transition into the logo reveal.