The Tate video content rebrand

The over idea behind this work was to increase awareness of Tate as a broadcaster of arts programs. I liked the ideas of doing everything in camera, we achieved this by digitally creating a number animated logos then filming the result optically on a large LED screen. This idea certainly married the two areas of online content and film. All the animations were filmed in the Turbine hall at Tate Modern with a 7D and 5D. By using numerous lenses, this gave us an abstract and unpredictable result which seemed to fit with the nature of their content.