Jim Beam along with the RIO All-Suite Hotel & Casino unveiled the world’s largest distilled spirits advertisement, measuring 32,000 square feet and 40 stories – roughly 400 feet tall – on the side of the iconic RIO All-Suite Hotel & Casino. “This ad reinforces Jim Beam’s ongoing commitment to the history and tradition of bourbon,” commented Kevin Cooke, regional vice president for Beam Global Wine & Spirits, Inc. “And Las Vegas has the highest per capita distilled spirits consumption in the country so it’s the ideal place to celebrate the only distilled spirit that’s native to America – bourbon.”

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