There is a global financial crisis, and yet some small businesses are having their best year ever. Some Drupal shops are seeing their client base dry up as competitors race to the lowest possible price to win new contracts. Other Drupal shops are expanding--with more business than they can possibly handle. Get a rare glimpse behind the scenes at the success story of one of Drupal's most prolific trainers, Emma Jane Hogbin. In this presentation she will show you how she turned low registrations for skills-based Drupal training into sellout workshops. Cue the music because the lessons she's learned are valuable to anyone trying to sell their ideas in the age of persuasion.

About the Presenter: Emma Jane Hogbin is well known in the Drupal community for her engaging presentations and kickass theming book, Front End Drupal. Her latest book, Drupal User's Guide, presents a decade of site building experience in an easy-to-read volume. (Yes, there will be a few free copies given away at the presentation.) With contributions in Drupal's Building Blocks by Earl and Lynette Miles as well as her own workbooks, and a GPL Druplicon knitting pattern, Emma Jane earns her money the hard way: by teaching others how to profit from her experience.