Companies can be great at creating new ideas. But they can also be good at killing them.

Professor Patrick Whitney, Dean of the Institute of Design at Illinois Institute of Technology, shares with us the top 10 ways that companies commit innovation suicide. These include "wanting to innovate as long as it does not involve change" and "not knowing perfection is the enemy of success." Professor Whitney is joined by panelists Richard Whitehall of Smart Design and Steve Smith, a venture capitalist with more than 25 years of experience in the field.