
The Presets - If I Know You
10 months ago
If I Know You represents one of the more sublimely opulent moments from the multi award winning second album by The Presets, Apocalypso. Built from a somber chord progression and poignant tale of bitterness and lessons learned, If I Know You echoes of lonely night drives, dancing in the forest and the feeling of gallantly marching away from a spiteful lover.
To recreate the emotionally resonant atmosphere of the song on film, The Presets have enlisted French director Eva Husson (who directed the acclaimed short for M83’s Kim and Jessie last year) to weave a poetic LA dream sequence of fire and dance.
Husson’s tale follows an LA teen as he departs his plush family home in the Hollywood Hills in the morning light, and follows him as he walks, runs and dances his way through the picturesque Los Angeles cityscape throughout the day and into the night, climaxing at some kind of ritualistic bonfire surrounded by dancing, disaffected youth on skidrow. The video is a thrilling juxtaposition of a middle class teen from the burbs, the volatile LA environment, explosive dance and the touching electronic throb of The Presets’ track.
As is the parlance of our times, If I Know You has been given the remix treatment from a saddle of heavies. Tom Middleton turns heartbreak into ecstasy, with a bombastic house rework, while UK new-Italo duo Heartbreak turn in a throbbing old school electro-disco jammer. Former Depeche Mode/Yazoo/Erasure production don Vince Clarke returned to the studio to whip up a mystic voodoo breakbeat version that one wouldn’t generally conceive when thinking of The Presets but makes sweet sense. Via Tania and Jori Hulkkonen teamed up under the name Tania & Jori to conjure up a completely enchanting, swirling analogue bubblebath of a cover, with Tania’s vocals replacing Julian Hamilton’s, while Israeli techno producer Chaim strips the song back to even less than bare bones, if that’s possible, for an impressively stark, minimal builder.
If I Know You is to be released late March 2009 on Modular.
To recreate the emotionally resonant atmosphere of the song on film, The Presets have enlisted French director Eva Husson (who directed the acclaimed short for M83’s Kim and Jessie last year) to weave a poetic LA dream sequence of fire and dance.
Husson’s tale follows an LA teen as he departs his plush family home in the Hollywood Hills in the morning light, and follows him as he walks, runs and dances his way through the picturesque Los Angeles cityscape throughout the day and into the night, climaxing at some kind of ritualistic bonfire surrounded by dancing, disaffected youth on skidrow. The video is a thrilling juxtaposition of a middle class teen from the burbs, the volatile LA environment, explosive dance and the touching electronic throb of The Presets’ track.
As is the parlance of our times, If I Know You has been given the remix treatment from a saddle of heavies. Tom Middleton turns heartbreak into ecstasy, with a bombastic house rework, while UK new-Italo duo Heartbreak turn in a throbbing old school electro-disco jammer. Former Depeche Mode/Yazoo/Erasure production don Vince Clarke returned to the studio to whip up a mystic voodoo breakbeat version that one wouldn’t generally conceive when thinking of The Presets but makes sweet sense. Via Tania and Jori Hulkkonen teamed up under the name Tania & Jori to conjure up a completely enchanting, swirling analogue bubblebath of a cover, with Tania’s vocals replacing Julian Hamilton’s, while Israeli techno producer Chaim strips the song back to even less than bare bones, if that’s possible, for an impressively stark, minimal builder.
If I Know You is to be released late March 2009 on Modular.
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Bionicpix 10 months agoGreat video. I always look forward to The Presets videos, as they never fail to impress. In fact, The Presets may be the current flag bearers of keeping music videos important! That said, I could do without the "explanation" of what it means or what it's supposed to be "telling me". I live in LA. I'm a Presets fan from the start. The "volatile LA environment"? Ugh. I expect better from Modular. There's no better way to ruin visual art than to put a description under it. -
Justin 10 months agoWeird, Wild, Wow! -
Chris Korte 10 months agoPULSE! New the preset fan here since a couple of minutes and the video: WOW -
vjffrsn. 8 months agoawesome -
Luke Pygman 7 months agoWOW. Amazing. -
Bora Sayginer 6 months agogreat song,awesome video and a great album!!!! -
Karim2k 6 months agoThe best video ever see this year.
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