From LG's perspective: Naturtrane Diversity. A celebration to Neuro-Diversity...BTW, LG is my fridge. Please check out the higher definition viewing.

Your interpretation of this video is what counts. For those who have expressed a need for clarification, here are some of my interpretations. But before I give them, I'd like to say that if I chose images and music to convey ideas and feelings, it is because this modality of expression is fuller, more intuitive than plain strings of words.

For those who needs words:

There is a strong tendency in our westernized culture to be discomforted by differences of individuality and consequently there is much pressure to normalize people, "Don't want to hear about it". Normalization is conveyed through education, fashion, the media, religion, and most systems with implicit or explicit codes of conduct. The problem is that we are in fact different from each others. Everyone one of us functions in a unique way, has an unique story and is good and valuable. This video is about this diversity. I you look for example at the people running in the rain (which was filmed outside the Tate Modern in London), you see that they run differently from each others, speed, gait, and although most go to the same place, if you look carefully towards the end of the clip, some change their mind and go back to where they come from. Equally the behaviors of the people within the sculpture fountain (Southbnak, London) are very different: at the front parents protect their children, young adults in groups behave yet differently and a girl who seems more isolated, in pink on the left appears busy looking at the some stain on her jumper and gets caught by surprise when it is her time to leave the fountain. She leaves mechanically with the rest of the group, yet after 1 second, she changes her mind and returns to her place for the same experience to be repeated. In fact, the more you look, the more differences you see. I have illustrated this further with the video clips of Nina Hagen and filming my own family.

Of course life is much more complex than running in the rain and being trapped inside an water enclosure for 2 min. This gives yet more opportunities for wider personality and behavioral divergences. The problem comes when one want to go against this natural variation and want to label this as being abnormal. This is where stigmatization and out-casting begin. Although I believe this results from a strong evolutionary selection to function as a uniformed group, I also think this arises from prejudice and lack of knowledge. Importantly, the consequences are not sustainable for the individuals and our society. Our culture as a whole would be much poorer if we were all to behave as clones of each other (illustrated with the last group pictures of the skin advert in the tube representing people's uniformity). The song at various places expresses some despair and pain (" And the message coming from my eyes says leave it alone), causing our mind to shut down "And I will think no more".

But everyone knows that we are all different from each others, "Everyone knows about it". So let's embrace and celebrate this diversity and have fun with this.

BTW, it's a coincidence that the lyrics fit somewhat to the message I am sending (I have only added the music once the clips were composed).

Im gonna fight em off
A seven nation army couldnt hold me back
Theyre gonna rip it off
Taking their time right behind my back
And Im talking to myself at night
Because I cant forget
Back and forth through my mind
Behind a cigarette
And the message coming from my eyes
Says leave it alone

Dont want to hear about it
Every single ones got a story to tell
Everyone knows about it
From the queen of england to the hounds of hell
And if I catch it coming back my way
Im gonna serve it to you
And that aint what you want to hear,
But thats what Ill do
And the feeling coming from my bones
Says find a home

Im going to wichita
Far from this opera for evermore
Im gonna work the straw
Make the sweat drip out of every pore
And Im bleeding, and Im bleeding, and Im bleeding
Right before the lord
All the words are gonna bleed from me
And I will think no more
And the stains coming from my blood
Tell me go back home