ad:tech NY publisher workshop:
The opportunity to add reach, increase CPM value and open new revenue channels has exploded with the maturation of ad exchanges and real-time bidding platforms. Join Rocket Fuel's Audience Accelerator team as we explore the business decisions faced by companies looking to increase ad sales through these audience extension solutions.

The discussion will include:
- The pros and cons for building in-house versus partnering with a third party.
- How to maintain the integrity of your brand when selling ad inventory on someone else’s media property.
- How to protect your data while leveraging it through behavioral targeting.

- Charles Black, President/Chief Strategy Officer, Technorati Media
- Scott Swanson, CEO Mobile Theory
- Skip Brand, CEO, Martini Media
- Tom Hespos, Chairman, President and Partner, Underscore Marketing
- Paul Wenz, VP Business Development, Rocket Fuel

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