Market Research Workshop
Thursday, November 17, 2011
Speaker: Dr. Dean Chang, Director of Mtech's Venture Programs and Director of the Technology Advancement Program

What separates an idea from a great venture concept? First and foremost is a good understanding of the market for that concept. In this workshop, we will give you working examples of where to find free, valuable, and essential information to validate whether there's a market for your idea and help you answer questions such as:

- How big is the market for my venture concept and what are the industry trends?

- Who is my primary competition, what is their business model, and what is their market share?

- What sources of market research are available to me?

Created especially for UM faculty and students, this workshop is open to anyone, including persons interested in entering the UM $75K Business Plan Competition or the ACC Clean Energy Challenge.

For more information about the University of Maryland $75K Business Plan Competition, visit: bpc.umd.edu.

For more information about the ACC Clean Energy Challenge, visit: accnrg.org.

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