Entrepreneurship 101 2008/09 - Basics of Marketing for Entrepreneurs, Pt. 2
10 months ago
More
8. Entrepreneurship 101 2008/09 - Basics of Marketing…
10 months ago
Speakers: Peter Evans
Summary: Part Two of the marketing lectures discusses:
- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective marketing must connect to focused business development and sales channel efforts
MaRS - Building Canada’s next generation of global technology companies. marsdd.com
Summary: Part Two of the marketing lectures discusses:
- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective marketing must connect to focused business development and sales channel efforts
MaRS - Building Canada’s next generation of global technology companies. marsdd.com
This conversation is missing your voice. Take five seconds to join Vimeo or log in.
Hey, there is 1 comment in
1 group
-
playslikescomments
-
Total
132 
0 
0 -
Dec 9th
0 0 0 -
Dec 8th 1 0 0
-
Dec 7th 0 0 0
-
Dec 6th 0 0 0
-
Dec 5th 0 0 0
-
Dec 4th 0 0 0
-
Dec 3rd 0 0 0
-
Dec 2nd 0 0 0
Previous Week
Please join Vimeo or log in to download the original file. It only takes a few seconds.
-
Vimeo: About / Blog / Developers / Jobs / Community Guidelines / Community Forums / Help Center / Site Map / Merchandise
/ Get Vimeo
-
