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49. Ah Yeah Lisa!
2 years ago
46. The Crisis of Credit Visualized
3 years ago
The Short and Simple Story of the Credit Crisis.

Crisisofcredit.com

The goal of giving form to a complex situation like the credit crisis is to quickly supply the essence of the situation to those unfamiliar and uninitiated. This project was completed as part of my thesis work in the Media Design Program, a graduate studio at the Art Center College of Design in Pasadena, California.

For more on my broader thesis work exploring the use of new media to make sense of a increasingly complex world, visit jonathanjarvis.com.

Support the project and buy a T-Shirt! cafepress.com/crisisofcredit

© Copyright 2009 Jonathan Jarvis

Credits

Likes

  • Parker Kuncl 3 years ago
    Woohoo!! First comment. Good job man on finaly getting this beast tamed. Looks and sounds great.

    I completely understand it now. Right around the 7:50 mark it started getting really good.
  • Conrad Perl 3 years ago
    Jonathan you have done a super job at making something complex very understandable. Keep going.
  • Uzbek Jon 3 years ago
    Agree, a great job...
  • corp-mule 2 years ago
    What part did the
    Community Reinvestment Act play?
    en.wikipedia.org/wiki/Community_Reinvestment_Act

    What part did Barney
    Frank and the House
    Financial Services
    Committee play?

    What Caused Our Economic Crisis?
    youtube.com/watch?v=1RZVw3no2A4

    Timeline shows Bush,
    McCain warning Dems of
    financial and housing
    crisis; meltdown
    youtube.com/watch?v=cMnSp4qEXNM
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  • stretta 3 years ago
    It is nice to have it explained clearly how the demand for mortgages was driven by investors.
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  • Phil Buendia 3 years ago
    awesome!
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  • mateoone 3 years ago
    Great work, and great clarification...
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  • SteveR plus 3 years ago
    Thanks for explaining all that.
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  • davidcervan 3 years ago
    Great Work!
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  • Nikio 3 years ago
    Wow! That's an amazing animation!
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  • precious 3 years ago
    the power of visual language. thank you!
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  • zak long 3 years ago
    exactly!

    everyone needs to watch this
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  • Kristjan Dekleva 3 years ago
    great animation ;) very educational :P
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  • Keyframe Studio 3 years ago
    The best explanation i never seen of this complex situation. Excellent job dude.
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  • This is astonishing and very informative. Great work!
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  • Ocarina 3 years ago
    Great job!
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  • serdarsoydemir 3 years ago
    Very good animation and clear explanation, great work!
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  • Dan McGuire 3 years ago
    Have the folks at NPR's Planet Money seen this?
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  • Dan McGuire 3 years ago
    Did you make it with AE?
  • Jonathan Jarvis plus 3 years ago
    Yes, mainly AE and AI
  • kkfung plus 3 years ago
    What is AE and AI?
  • pechisbeque 3 years ago
    Adobe After Effects and Adobe Illustrator.
  • kkfung plus 3 years ago
    Thanks.
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  • hellobea 3 years ago
    Great job! Congratulations
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  • Vedran Strelar 3 years ago
    Hallelujah! I can see clearly now! :)

    p.s. great animation...
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  • Joe Gorgon 3 years ago
    So good it's now on my front page!
    gamingthemarket.com
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  • Sindre Fjeldstad 3 years ago
    Not only a great visual experience, but you actually got me to understand why this is happening. Thanks!
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  • jimmac 3 years ago
    Absolutely top notch, Jonathan.
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  • Paul Fisher 3 years ago
    This is awesome! It's like the 50s instructional video for a new generation. :)

    For viewers, it's also worth listening to a couple episodes of This American Life about the credit crisis:
    thislife.org/Radio_Episode.aspx?episode=355 "The Giant Pool of Money"
    thislife.org/Radio_Episode.aspx?episode=365 "Another Frightening Show About the Economy"

    I wouldn't be surprised if that weren't one of your resources. Again, utterly fantastic.
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  • Jon 3 years ago
    This is the most valuable video I have every seen on the internet. Amazingly informative. Super easy to follow. Looks like it came from the hitchhikers Guide to the Galaxy.

    Great work. Your a pimp.
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  • Domenick Satterberg 3 years ago
    Awesome! From one ACCD alum to another. Informative and visually stunning. Great Job.

    Domenick Satterberg
    Film '06
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  • Zack Wolk 3 years ago
    very fucking great
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  • Excellent job. Thank you for taking the time to make this video.
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  • Sasha Fornari plus 3 years ago
    dude, great work. very smart and to the point. I rarely understand (or even want to understand) situations like this but you made it easy! you're hired!!!
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  • Dr Nic 3 years ago
    Beautiful work.
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  • Kultnation plus 3 years ago
    Clever and intelligent motion piece Jonathan,

    Congrats!
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  • Ryan Suits plus 3 years ago
    Nicely done and very informative!
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  • Creative World 3 years ago
    beautiful visual illustration of the credit crises! well done!
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  • Cosmo Polis 3 years ago
    Wonderfully done. And best of luck with the thesis!
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  • Dainius Blynas 3 years ago
    that is really good. Thanks for sharing!
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  • Loïc LABAYLE 3 years ago
    Awesome work !!!
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  • Cris Edwards 3 years ago
    This is wonderful. More! I love it!
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  • mim 3 years ago
    nice work ;)
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  • Jacob Schriver 3 years ago
    Awesome work! Really
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  • Lenseffect 3 years ago
    true, true :)
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  • Andrew Spangler 3 years ago
    Excellent work! Clever and clear animations.
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  • Zane Hollingsworth plus 3 years ago
    Wonderful work.
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  • Steven Burda 3 years ago
    The Short and Simple Story of the Credit Crisis !!

    Great video, Thanks for sharing!

    - Steven Burda
    linkedin.com/in/burda
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  • Splinter Cell 3 years ago
    Good Job dude. Just one thing, the video is not pointing towards any root cause, or if it is(Feds policy) its not clear enough.

    Its clear that the sub-prime bubble would not have taken place if Feds wouldn't have kept the interest rate so low.

    And its clear that since currently the interest rates are so low "in the name of stimulating the economy", its going to result in another bubble. (I can already see you making a similar video in 2013 explaining the Alternate Energy boom crisis).

    This is what I think is going to happen, under Obama administration the Alternate Energy ventures will get a big boost, like dot com bubble their shares will rise up to sky, people will presume that now market is ready to embrace alternate fuel resources, massive amount of money will be poured into alternate energy solutions to everything, from housing to automobiles to alternate energy powered laptops.

    All these things will be a part of the new bubble(root cause would be the same, ridiculously low interest rates in 2008-09-10), and soon they will realize that they have thrown way too much money into some technology to where market does not naturally wanna go(like in sub prime crisis, market did not naturally want to give loans to sub-prime borrowers, but because of lose credit they did it).
  • mike morgan 3 years ago
    Good forward thinking about funding the Alternative Energy Dream

    Re: Blame and the Fed? Nope.

    There is one additional piece missing from this argument of who to blame. Banks raised Sub Prime Adjustable Rates at just the wrong time for struggling homeowners, and that's what popped the bubble. Super Greed.

    If we measure success in getting people into home ownership, this story could have been one of tremendous success. Sub Primes helped people get in who generally couldn't play before. Adjusting their mortgages too soon, pushed them back out. Given the economy of the time, people who reached to get in would most likely have been able to afford the rate increase over more time.

    Imagine if all those people would have been helped by the banks. The banks could have extended the Adjustable Rate period for people that needed help - much like they are doing now. Keeping this whole new group of home owners in their homes keeps the payments coming and flowing to the CDOs. People who were struggling, were making their payments. They valued their mortgages and credit rating so much that they would continue to work extra hard to keep up - just what you want in a borrower.

    The NINA loans were based on borrowers having a very good credit rating - not as irresponsible as to cause this whole mess in themselves. That's my point of issue with the "Turning Point" presented in this video. The loans themselves were risky, but not necessarily bad. If the servicing of them were different, the story would have been one of success - for everyone.

    I foresee the government doing just this. Setting up bank competition by lending to the more stable Sub Prime borrowers, and getting the money flowing again. Proof of income is easy enough, rational financing with long APRs or low fixed is better than the nothing we have now. Hopefully those that walked away from home ownership can be brought back in, responsibly. Hopefully they still want to play after being treated so poorly.
  • Robin Pugh-Perry 3 years ago
    Per Wikipedia

    Initially, policies of the U.S. Department of Housing and Urban Development (HUD) fueled the trend towards issuing risky loans. HUD loosened mortgage restrictions in the mid-1990s so first-time buyers could qualify for loans that they could never get before. In 1995, the GSE began receiving affordable housing credit for purchasing mortgage backed securities which included loans to low income borrowers. This resulted in the agencies purchasing subprime securities.

    In 1996, HUD directed Freddie and Fannie to provide at least 42% of their mortgage financing to borrowers with income below the median in their area. This target was increased to 50% in 2000 and 52% in 2005. In addition, HUD required Freddie and Fannie to provide 12% of their portfolio to “special affordable” loans. Those are loans to borrowers with less than 60% of their area’s median income. These targets increased over the years, with a 2008 target of 28%.

    Other forms of political pressure related to providing housing to underserved communities and lower-income families contributed to the expansion of risky lending. A September 30, 1999 New York Times article stated, "... the Fannie Mae Corporation is easing the credit requirements on loans... The action... will encourage those banks to extend home mortgages to individuals whose credit is generally not good enough... Fannie Mae... has been under increasing pressure from the Clinton Administration to expand mortgage loans among low and moderate income people and felt pressure from stock holders to maintain its phenomenal growth in profits. In addition, banks, thrift institutions and mortgage companies have been pressing Fannie Mae to help them make more loans to so-called subprime borrowers whose incomes, credit ratings and savings are not good enough for conventional loans... Fannie Mae is taking on significantly more risk... the government-subsidized corporation may run into trouble... prompting a government rescue... the move is intended in part to increase the number of... home owners who tend to have worse credit ratings..."

    In 2004, HUD ignored warnings from HUD researchers about foreclosures, and increased the affordable housing goal from 50% to 56%. The MBS were very attractive to Wall Street, and while Fannie and Freddie targeted the lowest-risk loans, they still fueled the subprime market as a result. Subprime mortgage loan originations surged by 25% per year between 1994 and 2003, resulting in a nearly ten-fold increase in the volume of these loans in just nine years.

    In addition to political pressure to expand purchases of higher-risk mortgage types, the GSE were also under significant competitive pressure from large investment banks and mortgage lenders. For example, Fannie's market share of MBS issued dropped from a peak of 44% in 2003 to 22% in 2005, before rising to 33% in 2007.
  • Derrick Gibson 2 years ago
    Oh so close!


    Were the largest buyers of mortgages on the face of the Earth part of the problem - did they have a role in the misdealings that led to the economic collapse we now call, "The Great Recession"?

    Yes. Of course. It would be foolish to say otherwise.

    But they could not have been the cause. Credit - in the American economy - is controlled by the Fed. This short animated video correctly places the Fed at the center of the action.

    Primary Cause: Federal Reserve.
    Primary Actor: Alan Greenspan.

    But the GSE cannot even be considered the secondary cause. Again, as efficiently and effectively presented in the video, the financial wizards of Wall Street took their talents in creating instruments that only they know how to create and exploded the derivates market that in 2000 was seen as "too small to concern regulators" into a market many, many, many times larger than the real economy.

    No one employed by a GSE has the knowledge to do that.

    And once one investment bank used one of it's Ph.D. math geniuses to devise a means to craft those collateralized debt obligations - CDOs - then others followed that template on down to when yes, even the GSEs were playing in the pool.

    Secondary Cause: Mortgage-backed securities
    Secondary Actors: Investment banks


    But even here, the GSEs cannot yet be considered a secondary cause of the crisis. No, in a way that was just briefly highlighted in the video, these savvy financial investors looked for ways to protect the trillions of dollars they had on the line. In a word, they looked for insurance. AIG was only too happy to step in and play that role, because they too had a lab of whiz kids, financial engineers who seemed to be able to spin straw into gold! AIG walked into the mortgage-backed securities casino and loudly announced, "We're covering all bets!"

    Bells rang as bankers lined up to buy insurance on policies AIG never dreamed of having to pay out because - as we all know - nothing bad ever happens in a housing market.


    Wait, that doesn't sound right. But that is how these financial wizards acted.

    Tertiary Cause: CDS
    Tertiary Actor: AIG

    Perhaps, perhaps at this point, we can begin to assign blame to Fannie and Freddie, but in truth, don't they appear more like reactors, as opposed to actors? They saw a fabulous money train pulling out of the station - loaded up with their product - mortgages. Wasn't their headlong dive into the swamp more driven by envy as opposed to the licentious larceny of the banks and the narcissistic desires for acclaim of Alan Greenspan?

    Perhaps Dante's Inferno provides us with the only means by which to properly divide responsibility for this calamity across all of the actors before us?
  • Derrick Gibson 2 years ago
    Oh - and the banks were raising their ARM on a schedule to match the interest rate increases coming from the Fed. The Fed - then as now - primed the pump by giving money away (note the fat profits banks have racked up over the past three quarters). The Fed - then as now - stayed on the hunt for inflation, as it has to walk a delicate tightrope between an economy that is moving too slowly - recession - and too swiftly - inflation. Raising the rates is akin to applying the brakes. Banks act accordingly and adjust their rates upwards.
  • Derrick Gibson 2 years ago
    As to the forward looking, alternative energy bubble: energy is the base function for all economic growth. Greater forms of energy, larger stores of energy, cheaper access to energy - drives every economy around the world.

    Energy consumption is a prime indicator of wealth.

    The USA became the world's largest economy - as well as the arsenal of democracy - because of our cheap and plentiful supplies of crude oil. Britain had to maintain a global empire to sustain her industrial revolution and that - eventually - became too costly. And if Germany entered WWII with revenge on her mind, then Japan entered with the more prosaic notion of obtaining access to the oil rich islands of Indonesia. And by mid-century, the US could see that our own interests in imported oil - primarily from the Arab nations of the mid-East - were on a path that only headed upwards.

    So, while capitalism does require some degree of mania and the periodic bubble associated with them, there is a quantitative difference between a bubble built on some as ephemeral as appreciating home values and one built on something core to economic growth - like energy.

    Heck - even the excesses of the internet bubble led to the creation of fine tools like 'Vimeo', which we are using even unto today to review a report on the rise and fall of the first post-internet bubble!

    In sum: capitalism requires bubbles - or at least - they have always been present! Alternative energy is at least more core to our economy than real estate, so that might be the best thing for us all.
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  • ring2 plus 3 years ago
    fine work!
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  • Creative State 3 years ago
    Nicely done!
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  • Justin Cone 3 years ago
    Fantastic job, Jonathan! I just wrote a post on Motionographer about it:
    motionographer.com/2009/02/20/the-crisis-of-credit-visualized/
  • Jonathan Jarvis plus 3 years ago
    Many thanks Justin!
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  • Bah!!! Awesome work!
    Can you tell me what software used?
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  • C Chambers 3 years ago
    Very concise, thanks for making this.

    I do have to say I was kind of shocked at your not-too-subtle implication that having more kids is an accepted indication of being financially irresponsible. In the world I live in, it's the more well-to-do and financially responsible families who are able to have more kids. The families that struggle financially only have 1 or 2.

    I wish you might have chosen a different visual indicator of financial irresponsibility. It would be nice if you could reconsider that.

    But other than that, outstanding job. Thanks for the time you put into this!
  • Anthony Marc 3 years ago
    He wasn't implying that having a lot of kids was financially irresponsible. It is only financially irresponsible if you are making $25000 per year and decide to have five or six kids. Having too many kids is just like having too much debt. You have to be responsible about what you can afford. Just because you can breed doesn't mean you can afford to pay the consequences.

    He also depicted the people smoking, but that isn't the only indicator of financial irresponsibility either. And what of the slurpee cup the dad was holding? Are we to assume that if we buy fountain drinks that we are going to default? And what about the size of the people? Are fat people going to default more often than skinny people? The graphic was just meant to depict a number of things that can illustrate poor choices that imply other things. I think you are reading way too much into it. The point was made and made well. I wouldn't change a thing. His illustrations are meant to all look like stereotypes, which is why the images got fatter the richer they got. It isn't meant to be taken as seriously as you seem to have taken it.
  • Biz Haddock 3 years ago
    Well said!
  • Kevin Collins 3 years ago
    I would agree with C Chambers that the family graphic was an unfortunate choice in an otherwise excellent video.

    Certainly, depicting the generic banker or investor as an overweight mogul has roots in Nast's "Tammany Hall" cartoons of the 19th century. And that lends the caricature the credibility and authenticity of satire. In addition, we recognize that these corporate characters are more institutional than individual, and so they benefit from a kind of anonymity.

    The "family," however, is neither institutional nor corporate -- it is human...which is what makes this crisis so personal. Ironically enough, considering the upscale preoccupation with fitness, the depiction of the banker may be less "accurate." But the depiction of the family merely comes across as ad hominem and a bit mean-spirited.

    Otherwise, bravo!
  • Luke Wilhelmi 3 years ago
    The video is very interesting and well executed. Thanks for that, Jonathan.

    Disagreeing with C Chambers, I have to say in a world where resources are disappearing quickly, where the highest use of energy per capita takes place in the US, a country where many are eager to blame China but shun a plan for itself concerning population control, I'd say having a lot of children IS a little irresponsible in this day & age, which is unfortunate but true.
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  • Dave Koss plus 3 years ago
    Really, Really Good.
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  • Adam Farnsworth 3 years ago
    This is motion design at it's best. You took a subject that everyone knows, but no one understands and made it graspable using iconic imagery. Well done!
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  • PSST! 3 years ago
    Great job, Jonathan! This is REALLY well done.
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  • KYN1643 3 years ago
    The combination of the graffix, the sound efx, and the straighforward narration...priceless!
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  • Ivan Kowalenko 3 years ago
    Amazing job. It reminds me a bit of LAFKON's video on Trusted Computing: it uses clever graphics and stright forward voice-overs and commentary to simplify an amazingly complex problem without either sugar coating it or oversimplifying it. Excellent job, sir.
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  • Keller Mapua 3 years ago
    You did a wonderful job presenting the concepts of leverage and how it contributed to the downfall of the world economy. However, you failed to explain how Credit Default Swaps greatly amplified the damage by ballooning the liabilities of the banks. But all-in-all a fun and insightful presentation!
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  • Kevin Edwards 3 years ago
    Awesome. Very well done.

    Can you please post the sequel as soon as possible? I'm kind of freaking out here.
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  • Anthony Marc 3 years ago
    You did an amazing job! As one who works in the financial industry as an instructor, I'll be refering this presentation to people who want to understand it better than I can explain it. You have done a tremendous job and I hope you win awards for it. If you don't, then you should know that you certainly deserve to. Bravo!
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  • Yep! It realy need a Award!
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  • Charlie McRae 3 years ago
    superb
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  • mayari 3 years ago
    ...und plötzlich diese übersicht!

    Thanks so much for that. posted it on facebook.

    btw. like how you exagerated the design elements like angle of houses, people & accessories etc. Really nice work!
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  • Sarah Cole 3 years ago
    This is fantastic. Thank you!
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  • Thomas Polk 3 years ago
    This was awesome...such a great job! I've found that SO many of my friends and family do not understand what went wrong, but really do want to without studying finance for hours on end! This is a great tool.

    Thanks again for such good work.
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  • Matt Michelson 3 years ago
    Totally excellent. Posted about it on my blog, and also what else could be explained better through motion graphics...
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  • kaspars 3 years ago
    I'm wiser now. Thanks!
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  • thaen 3 years ago
    Really enjoying your videos, Jonathan. Are you by any chance the guy who made this video as well? It's a very similar style to my untrained eye:
    youtube.com/watch?v=Da6qckWgsL4
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  • Mark 3 years ago
    Great video! I completely understand it now!
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  • Robert Anhalt 3 years ago
    This totally reminds me of Futurama's "None like it hot!"

    You need Billy West to narrate.
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  • Paul Infield-Harm 3 years ago
    I'd like to ask about the "responsible" and "less responsible" borrower images. The contrast in tone with the rest of the video really jumped out at me. There's a couple of particular details: the woman's hair (which is either curly or in curlers), the way she is holding her child, and the man's tattoo. These all seem particular markers meant to say "white trash" and pretty much nothing else.

    Am I wrong? Why the woman's hair and the man's tattoo?

    I'm sorry to pick on one questionable part of what was an overall excellent video.
  • Anibal Estrella 3 years ago
    you are right Paul, same q to me... i found the clip really cool but that ... mmmmm... makes me think
  • Natalie Perkins 3 years ago
    I agree Paul, some of the symbolism is blatantly classist, but on the whole the animation is fantastic.
  • David M 3 years ago
    Seriously? Classist? What class does the family in question represent that Mr. Jarvis is disparaging? He's talking about "Less Responsible" people. People with a history of making bad financial choices as indicated by questionable credit ratings who then took on mortgages that they shouldn't have. The family doesn't even represent a class at all.

    My guess is that YOU immediately thought he meant poor people because you saw a family with a fat, smoking, drinking dad, 5 kids and a smoking mom with a baby on her hip. Guess what that makes you?

    Now, let's say you were creating something, rather than just criticizing, and in this hypothetical something, you needed to illustrate the existence of people with a pattern of making poor financial choices represented by one family. How would you do it differently to keep from piquing the sensibilities of people like you? That might be a useful comment to make.

    By the way, Mr. Jarvis, the bankers are all very, very fat. That offends me. Why do you hate bankers?
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  • anantha 3 years ago
    Really awesome
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  • Britt Johansson 3 years ago
    Great visualization and succinct explanation. Thanks for using and sharing your talent this way.
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  • Beth Hamilton 3 years ago
    Your video is awesome. Can you get this video subtitled or captioned so that deaf/hard of hearing viewers can watch the video? You can do this via dotsub.com. Thank you.
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  • Na Snyder 3 years ago
    Saw this in my U.S. History Class! Great and easy to understand! Good job!
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  • tritochke 3 years ago
    amazing!...i really didn't have any clue about this..brilliant work :)
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  • Gutemberg Fox 3 years ago
    Hey! Nice video! even because I never get this financial stuff! Congrats!
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  • Danielle Yumol 3 years ago
    Fantastic visual presentation combined with a very clear instructional focus. Excellent!
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  • Oh Mary! 3 years ago
    I'm more interested in the Credit Criss. Where can I find a video about that?
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  • Derek Reynolds 3 years ago
    Gorgeous and very informative. Great work.
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  • Artrepreneur 3 years ago
    Awesome man... well done.
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  • Jephir 3 years ago
    Extremely well done!

    I went from knowing pretty much nothing about the credit crisis to a good understanding, just by watching this video. Nicely done!
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  • Grrrrrrrreat!!
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  • Karen Abad plus 3 years ago
    wow
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