nealcoghlan.co.uk/#2234762/Proximity-BBDO-Awards-2011
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Description //

For the Proximity awards I wanted to create some titles that overall just looked pretty nice. Using the grid layout and a few elements from Tasty Visuals I looked at a kind of parallax styling for the scenes. Initially I started with a palette of browns and a nice serif font intended to give it a traditional feel - then adding some sharper more geometrical elements of brighter colours to contrast this. Whilst I quite liked this look, the client felt it wasn't on brand enough - I then had to incorporate the Proximity colours and then elements from the logo - replacing the triangles with circles.

Credits //

Neal Coghlan // Animation, Design