Lightning talk at the November, 2011 Sentiment Analysis Symposium in San Francisco, sentimentsymposium.com/ .

Marshall Toplansky joined WiseWindow as president in 2009 after more than 30 years of working with marketers and technologists to spot extraordinary opportunities for his clients. Having seen at close range how the Internet is transforming both real-time data collection and decision-making, he merged the marketing research firm he founded, Core Strategies, with WiseWindow to discover where these trends would lead.