"Zero to Brand in 48 hours" will help you do the following:

1) Easily express the problem your product/service addresses.

2) Identify your target audience and target sectors and how they like to be communicated with.

3) Develop a brand personality for your startup that will drive all communications as well as inform feature/user experience decisions.

4) Define your value proposition and drive it home with a unique selling proposition - anchored with a brand promise and reasons to believe this promise.

5) Write a brand story that represents the long form explanation of why your startup exists and how it came to be (you'll tell this story a 1000 times).

6) Nail down a tagline, choose a color palette, select your typographic direction and create a brand identity.