From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org). 

This ses­sion will focus on pro­vid­ing tac­ti­cal and best prac­tice approaches to improv­ing online con­ver­sions and increas­ing ROI for online mar­ket­ing invest­ments, and pre­sent­ing trends in the future of con­ver­sion optimization.

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