Production: B-Reel & B-Reel Films London
Agency: Wieden + Kennedy

The Experiment is an innovative physics-based game using pop-up windows as you have never experienced before. In line with Honda’s spirit for experimenting, you are invited to drag the windows around the screen and create surprising chain reactions.
From setting things to fire to creating double rainbows. There are thousands of fun combinations to try out!

Now it is your turn to experiment:
experimentgame.com