Exception de MixMind 例外 was the first domestic designer brand established in China. It was founded in 1996 by the designer Ma Ke and her then-husband Mao Ji Hong, who still currently runs the brand. It is arguably China's most successful and undoubtedly its largest designer with over 90 stores nationwide; they celebrated their 15 year anniversary with a 100+ look fashion show at Zaha Hadid's Opera House in Guangzhou as well as the opening of their new flagship store at Guangzhou's ritzy Tai Gu Hui shopping center that measures an astonishing 1800 sq m (which is about 19,375 sq ft). The concept shop boasts both a womenswear and menswear boutique (a first for the brand) a book store, cafe, home section, and even beautifully packaged plants.
In this video, you can see the opening of this historic fashion show... Unfortunately, the video cuts off just as the music gets going, but you can check out the entire collection at chinesepeoplehavenostyle.com.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?