WHAT I DID: Animation, concept

BRIEFING:
Translate numbers and results of the project into a visual seductive and easy to understand animation to attract more partners.

CHALLENGE:
How to transform a lot of numbers into something simple to understand and don’t bore the audience to death.

SOLUTION:
Selecting the right numbers we created an easy to follow story. With the help from the voice over, we create a continuous animation to explain everything in a simple and direct way. We used the strong circle form of the “o” from “orkut” as a guide for the art direction.

CREDITS:
Client: Google Brazil
Production : Colmeia (colmeia.tv)
Head of Art: Thiago Elias
Screenwriter: Ana Mangeon
Art director/concept : Jun Ikeya
Animation: Weverson Dantas
Sound design: Cromossonica

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