This week Rand's invented a new word: "bucketizing". What the heck does this mean, yous ask? It's the process of putting keyword groups into different buckets--segmenting them, if you will--by different factors such as traffic volume, intent, conversion rate, etc. Ran describes the process in more detail in the video, but this is a valuable way to organize your gigantic keyword lists into manageable groups to help you prioritize and manage your efforts.