Entrepreneurship 101 2008/09 - Basics of Marketing for Entrepreneurs, Pt. 1
9 months ago
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9. Entrepreneurship 101 2008/09 - Basics of Marketing…
9 months ago
Speakers: Peter Evans
Summary: Part One of the marketing lectures discusses:
- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective marketing must connect to focused business development and sales channel efforts
MaRS - Building Canada’s next generation of global technology companies. marsdd.com
Summary: Part One of the marketing lectures discusses:
- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective marketing must connect to focused business development and sales channel efforts
MaRS - Building Canada’s next generation of global technology companies. marsdd.com
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Michael Kirlew 9 months agoI watched this video. -
Tim 6 months agorecommended, start @ 13:35
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