On November 17, ANTENNA Magazine hosted the Fall Launch Party for fashion showroom 722 FIGUEROA at the historic Kim Sing Theatre in Los Angeles.

From seasoned fashion industry professionals to stylish locals to familiar friends, more than 300 people were in attendance to see the current Fall/Winter 2011 offerings from Copy, CXXVI, Keep, Makia, Pony, SLVDR, and Tsubo. Partygoers also had the opportunity to preview the Spring/Summer 2012 collections, including items from newest 722 brands, Tovar, Le Specs, and NVRBRKN.

The drinks (courtesy of IZZE Sparkling Juice, Singha Beer, and Vita Coco) were free-flowing, and the music was live. Local artist LESANDS rocked the crowd, while 722’s very own Short Stop resident DJ’s, Dr. Partytime, MD and Mark Marcelo manned the turntables for the rest of the night.

As it said on the invite: BE THERE OR BE NOWHERE. The Fall Launch was definitely a place to see and be seen, as Tommy B Photography and Do-Over regulars, The Video Mouse, were on-hand to document the entire evening. When people weren’t at the open bar, guests were jam-packing Tommy B's Web 2.0-friendly photo booth, which instantaneously uploaded photos to Facebook and Twitter, via snazzy iPads. The vibe was laid back, and everyone had a great time. If you missed out, that’s YOUR BAD. But not to worry…there’s always the Spring 2012 Launch Party! Stay looped through 722figueroa.com, like us on Facebook, or follow us on Twitter, to keep up with all our event updates.

Featured Music
Artist: Lesands
Track: Pretenders
myspace.com/lesands

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