The press release is not dead. And social media is not the “property” of IT, HR, or product development. Let’s put it back where it belongs – in public relations where we can truly leverage it and prove the ROI.

Sally Falkow (APR) is a veteran of the PR industry and a very early adopter of technology trends — she has been advising companies and PR agencies on digital PR strategies for more than 10 years. She is the co-developer of PRESSfeed, the social media newsroom, and she blogs at PRoactiveReport.com.

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