Matchstic, an Atlanta-based brand identity firm, announces the inaugural “On the House” campaign, providing one deserving non-profit with an entire brand makeover. To kick start the campaign, Matchstic will provide the organization with its signature brand identity services including a new logo, Web site design, promotional print materials and brand positioning statements – worth $30,000. Add in the mix a few keystone partners, and the deal gets even sweeter.

Several of Atlanta’s top vendors have teamed up with Matchstic to compliment the makeover with services such as Web development by Visual23, printing by StandardPress, public relations and copywriting by SeeSpark!Go, photography by A. Bryan Photo and trademark counseling by Carlton Fields law firm.

In addition, one of the primary needs of any organization looking to launch their brand into the public eye is a solid, foundational strategy. Making “On The House” truly opportunistic is the contribution by local authors and well-known brand strategists, Al and Laura Reis of Reis & Reis.

The father-daughter duo, authors of The 22 Immutable Laws of Branding and the soon-to-be released War in the Boardroom, will donate a half-day strategy session to the deserving organization, a service that would typically cost an organization $15,000.

By serving an organization with a level of expertise typically found in the business world, Matchstic hopes to substantially increase the non-profit’s efforts and establish their brand recognition within the Atlanta community. “On The House” launches February 16 when Atlanta non-profits can begin to apply online at matchstic.com/onthehouse. The total value of all services combined is $83,500