Developing and promoting a community brand presents numerous challenges. Can communities unite local and regional stakeholders around a common competitive identity to potential investors and existing businesses? This talk was given to elected officials who came from across the USA at the 2011 National League of Cities' Congress of Cities (bit.ly/t0zSLQ) at the Phoenix Convention Center by Anatalio Ubalde, CEO of GIS Planning Inc. (GISplanning.com), ZoomProspector.com, and SizeUp (SizeUp.com).

The last half of the video, starting at 23 minutes, includes Q&A with William Stafford, Senior Consultant, Nyhus Communications (nyhus.com) and Matt Leighninger, Executive Director, Deliberative Democracy Consortium (deliberative-democracy.net), the moderator of the session.

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