The biggest campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi L.A. for Toyota USA. 3 key visuals that indicate the features of the new Toyota Prius V: more versatility, efficiency and connectivity.

Hi-Res Key Visuals:
serialcut.com

Client: Toyota USA
Photographer: Paloma Rincón
Production: The Mushroom Company
Agents: Bernstein & Andriulli NY

MAKING OF:
recorded by: kristian touborg
edited by: benjamin simon
music by: peter albertz

CREDITS:
saatchi & saatchi L.A.:
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fabio samoes
kirk williams
zach richter
eric haugen
cindy rowe
melissa eccles
kristen koeller
nicole buckley
jill savage
carl deo
gloria olegario

serial cut™:
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sergio del puerto
paloma rincón
jimmy andersson
benjamin simon
kristian touborg

the mushroom company:
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luis delgado
guillermina trejo
page stafford
susana bilbao
daniel gallar
manus álvarez
reyes martínez
leticia martínez
álvaro soto
rebeca lombardo

bernstein&andriulli NY:
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francine rosenfeld

© 2011 saatchi & saatchi + serial cut™ for toyota USA

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