What are the elements to building a successful app on the iPhone? The talk will describe multiple paths to both building and marketing an iPhone app and describe pros and cons of each approach. We will use our own app as a case study of both what to do, and what not to do, with the hope that our experience with the iPhone will save time and energy of others who are considering building their own application, whether it be for the consumer market, enterprise, or internal use.

Topics covered:

* Signing up to Apple developer program
* Developing with objective C
* Getting your app approved
* Choosing a price point for your app
* Promoting apps through the app store
* Getting your app to go viral

Presenter: Alex Shah
Alex Shah has spent the last 2 years on Facedouble.com, a facial image search technology for social networks which allows visitors to find people using photo search. Facedouble's apps include Celebrity Look alike and FaceTwins. Prior to Facedouble, he was co-founder and VP of R&D of Blue Titan, where he led the development of Network Director, a tool for managing large Web Service deployments at companies such as Yahoo Overture, Pfizer, Sony, Accredited Home Lenders.

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