This spot was commissioned by Alzheimer international Fundation to create awareness and raise founds for scientific investigation against this terrible disease. The spot features an abstract representation of remembers, reacting to the soundtrack.
The premiss behind the spot was to avoid a melodramatic approach and instead use the soundtrack as the emotional connection. We decided the visuals had to be an abstract representation of the sounds so we created a reactive system that could be alive, instead of animating by hand. The system modified parameters in the geometry of the bubbles, wich stands for the remembers of the human mind. After that we simply affected the system with the final soundtrack and glue the pieces in composition.