We developed a software solution called Shopperception for in-store shopper tracking using the Kinect (the gaming sensor for Microsoft’s 360 gaming console). It's ability to recognize gestures and tracking people are incredibly accurate.

Based on people tracking capabilities, our solution provides consumer brands with an incredible new toolbox for marketing innovation in shopper-product interaction.
A new world of data allows retail brands to gather valuable information and discover unique insights about the real shopper's behavior in the store at purchase time.

New and unique data streams: a complete new set of valuable metrics, based on what happened in each shelf and store without simulation, forecasting or assumptions. Real data from real events.

Cost savings: Shopperception's ability to track several shoppers at the same time allows brands to have thousands of shoppers analyzed in a fraction of the time it would take with traditional observational methods, resulting in a massive reduction of the current cost per shopper.

Speed: Our technology allows 100% automatic data gathering without human intervention 24x7x365, providing faster results.

Uniform Output: the Shopperception technology allows market research firms to avoid the basic problem of real-world testing of in-store marketing effectiveness using a human observer and subjectivity.

Confidentiality: There is no personal data exposed, and the shopper never has to carry any obtrusive device (neither glasses nor tags).