We decided to take the Airhole Facemask off the hill and expose it in an urban setting; targeting city dwellers that share similar interests as those who hit the mountains. Our focus was to direct, but not limit, the concept of Airhole towards city bikers (messengers & the casual rider), skateboarders, graffiti/street artists, and the all-around urbanite. We created a visual piece geared towards raising attention that the Airhole is a multifaceted facemask designed for individuals and their respective environments, as well as sustaining all types of conditions.
Airhole – Street
Director: Alex Viau
Director of Photography: Benjamin Loeb Cinematographers: Alex Viau & Benjamin Loeb
Executive Producers: Endeavor Snowboards
Producer: Dustin Wadsworth
Editor: Alex Viau
Actors: Christian Coombe, Alex Viau
Music: Skream – Commercial SellOut
Shot with the Sony F3 with Van Diemen rehoused 50mm anamorphic lens. Edited in FCP, grading in Color.
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