Lucas recites marketing slogans and taglines (of past and present) culled from the web to a soundtrack of royalty-free beats. Using her own vocal chords, and a contemporary self-broadcasting method, she retransmits phrases that continue to give shape to the culture that informs her consciousness and identity - resulting in an at times critical, humorous, hypnotic, programmatic, and nostalgic delivery.

This video was commissioned by UMFA in Salt Lake City for Low Lives 3 Festival in 2011. It was performed in front of a live audience and simultaneously broadcast to a web audience.