All the following metrics and reports can be filtered for any date/time range.
Visitors: people that are detected in the tracking zone. Associated metrics:
Visits and Visit duration
Zones: places where Visitors may physically be (e.g.: right in front of a particular part of the shelf). Associated metrics:
% Visitors through Zone and Average time in Zone
Area: a 3 dimensional space containing products the Visitor may touch (e.g.: an imaginary box right in front of one particular SKU in the shelf)
Event: an Event occurs when a Visitor touches an Area in the shelf. Associated metrics:
Total Events and Events per Area
Average Event time
Visits with Event and Events / Visit Ratio
Conversion: grabbing a product from an Area (requires image captures post-processing). Associated metrics:
Conversions and Conversions per Area
Average Conversion time
Conversions / Events
Visits with Conversion and Conversion / Visit
Goals: grabbing a SKU of interest (e.g.: own product SKU). Associated metrics:
Goal Funnels
Product traction
Other type of reports: Heat Maps
Available reports:
- Visitor transit paths
- Visitor touch location in the shelf
- Conversion locations in the shelf