The creative team at john st dreamed up this promo for ReThink Breast Cancer's amazing new "Your Man Reminder" phone app.

A hilarious combination of awareness and abs, the video offers women worldwide an innovative new way to remind themselves to check their breasts regularly. With nearly 2 million hits on the internet, it's safe to say this video has gone viral.

567vfx's Justin Lee added the final finesse to Relish editor Steve Manz's cut, literally bringing a twinkle to the ab man's eye.

Effects include: supers, vfx twinkle, split screen & compositing.

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